Pre-treatment lotions, soothing sock masks, creams with cutting-edge active ingredients used in skincare… foot care products are becoming increasingly sophisticated… and, for once, more accessible (they’re hitting the shelves at supermarkets)!
Following the launch of its first Nourishing Foot Stick (50 g, €13.90), Alvadiem—a brand known for its innovation in the foot care segment—has just introduced the Active Pre-Treatment Lotion (100 ml, €8.30), bringing the expertise of a podiatrist right to your home!
This formula softens thickened areas (heels, calluses, hyperkeratosis) and also enhances the penetration of active ingredients to improve hydration and exfoliation, while refreshing the skin and neutralizing unpleasant odors (ideal after exercise).
The brand makes this professional step (skin preparation) accessible for daily use. When calluses form, they create a barrier that limits the penetration of active ingredients. Skincare products then work less effectively and take several days to take effect.
The formula, composed of 99% naturally derived ingredients, combines organic lavender honey (rich in natural sugars, it possesses emollient, moisturizing, antibacterial, and antifungal properties), vegetable glycerin, and organic wheat alcohol.
It can be applied to sensitive skin, including in people with diabetes or undergoing cancer treatment.
No rinsing required; it can also be used as a foot soak (1 capful in 1 liter of warm water).
Following the launch of its first Nourishing Foot Stick (50 g, €13.90), Alvadiem—a brand known for …
