AI is not a new phenomenon in the consumer goods industry. Mintel notes that mobile apps have long focused on “fun” tools, such as augmented reality apps for virtually trying on lipstick. “AI in cosmetics has evolved from a gimmick to a strategic tool”, comments Mintel.

Mixed expectations

The general public’s adoption of artificial intelligence varies by market. 72% of Chinese consumers say they are enthusiastic about being among the first to try new technologies, compared to just 18% of Japanese consumers. The same gap applies to information: 82% of Chinese consumers say they like to stay informed about the latest trends in this area, compared to 49% of Japanese consumers.

But beyond the enthusiasm, concerns are real. 58% of German adults believe that “advances in AI make it difficult to trust online content.”
38% of Chinese people are concerned about the leakage of their personal data.
Finally, 37% of Japanese people believe that content created by AI should be clearly identified as such.

AI promoting more realistic beauty standards

AI also has its downsides. Beauty filters perpetuate unattainable standards and negatively impact consumers’ self-image. 93% of Vietnamese people believe that looking young is important. …