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Trends:Tech / Digital

Will AI transform the beauty industry?Subscribers only

Artificial intelligence is reshaping shopping journeys and challenging beauty standards. The market research firm Mintel examines these changes in its latest report.

Does the connected store have a future in France?Subscribers only

As part of a survey conducted for Vusion (a provider of digital solutions for retailers), OpinionWay examined consumer expectations regarding the introduction of new technologies in stores. The survey covered in-store friction, the use of AI, connected tools, and the impact on the shopping experience.

The purchasing journey in the age of artificial intelligenceSubscribers only

Artificial intelligence applied to personalizing the shopping experience is generating mixed interest among consumers. According to an OpinionWay study conducted for La Retail Tech, a majority of French people recognize the concrete benefits of AI, while strictly limiting the sharing of their personal data.

When artificial intelligence enters the world of online shoppingSubscribers only

Generative artificial intelligence (GenAI), which refers to systems capable of producing content, recommendations, or responses based on existing data, is playing an increasingly important role in digital purchasing journeys. According to an analysis published by Euromonitor, more and more consumers are using these tools to search for products (across all sectors, including cosmetics) at the expen...

Year-end shopping: AI, consumers' new allySubscribers only

As the 2025 holiday season approaches, artificial intelligence is becoming increasingly prevalent in the shopping experience. This is the conclusion reached by Perfect Corp in its latest report (written in collaboration with Spate).
Wednesday, July 2, 2025
Filorga x Equadis: a duo for e-commerce performanceSubscribers only
To help brands optimize their results on online sales sites, Equadis has developed a digital solution. Filorga previewed the tool. Ghislain Esquerre, ...
Wednesday, June 4, 2025
Perfect Corp's 2025 beauty trendsSubscribers only
In its latest trend report, Perfect Corp. a specialist in AI and augmented reality technologies applied to beauty, unveils the major directions for th...
Tuesday, May 6, 2025
Influence marketing: the latest trendsSubscribers only
Social networks have become an integral part of the strategy used by brands in all sectors to reach their target audiences. In its latest report, Kols...
Tuesday, May 6, 2025
How is TikTok redefining e-commerce?Subscribers only
TikTok is no longer just a social network for consuming multimedia content. The platform now enables Internet users to buy products directly. The appl...
Wednesday, April 23, 2025
Trends: what's "buzzing" on TikTok, Instagram and Google?Subscribers only
To get a glimpse of how the general public consumes beauty, it can be a good idea to take a look at searches carried out on social networks and certai...
Wednesday, March 26, 2025
Do AI and retail go hand in hand?Subscribers only
Artificial intelligence solutions are gradually making their mark on contemporary society. More and more brands are using them to improve their custom...
Wednesday, March 26, 2025
The era of social sellingSubscribers only
Even faster than the now classic Internet shopping experience, social selling is becoming increasingly popular. This practice, which allows consumers ...
Tuesday, March 18, 2025
When technology invites itself into the storeSubscribers only
Consumer expectations continue to rise when it comes to in-store visits. According to the latest OpinionWay survey for Retail Tech, the use of new tec...
Wednesday, March 5, 2025
The French and e-commerceSubscribers only
Click, pay, receive… shopping on the Internet is simple and appeals to more and more consumers. The latest OpinionWay survey for Sofinco looks at how ...
Wednesday, March 5, 2025
What are the most mentioned brands on lnstagram in France?Subscribers only
Instagram is one of the key platforms for cosmetics brands. Social networks, which are widely used by consumers, contribute to the popularity (or othe...
Tuesday, January 7, 2025
Advertising: how to reach the beauty consumer?Subscribers only
The cosmetics industry is competitive. And capturing the attention of the general public is not always easy. To find the best advertising strategies, ...
Tuesday, December 3, 2024
Connected beauty consumer's guideSubscribers only
In the age of the Internet and social networks, the latest cosmetics are discovered online. But what are consumers’ preferred points of contact? How d...
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