Every month, La Récap Tendances brings together the essential news stories analyzed by the CosmeticOBS editorial team. It offers a concise selection of key events, early indicators, and underlying trends that are shaping the cosmetics industry. Based on articles published on the platform, this summary provides professionals with a clear and condensed overview of the trends to watch.
• Globally, the market grew by 10% in value. Momentum continues to be driven mainly by emerging markets, while Europe is slowing down. Latin America (+14%), Africa, the Middle East (+16%) and Asia-Pacific (+14%) are driving growth, ahead of North America (+10%). Western Europe is showing more moderate growth (+4%). “Developing markets are driving global growth, while European momentum is slowing,” summarizes Nielsen IQ.
-> New challenges in the beauty market
• Generation Z now includes consumers aged approximately 16 to 30. This age group is going through a period of transition marked by entering the workforce, building life plans, and even parenthood. They are particularly attentive to products and experiences that contribute to their overall well-being.
The economic rise of this generation is a strategic lever for the industry. WGSN points out that the overall purchasing power of Generation Z could reach $12 trillion by 2030. At the same time, this cohort is directing its spending towards experiences and products that contribute to its personal well-being. The firm emphasizes that this generation seeks to “invest in what allows them to become the best version of themselves,” particularly through beauty.
-> What are Gen Z’s beauty priorities?
