Each month, the Trend Roundup compiles the key industry news, analyzed by the CosmeticOBS editorial team. It features a curated selection of major developments, emerging trends, and underlying shifts that shape the cosmetics industry. Drawing on articles published on the platform, this summary provides professionals with a clear and concise overview of the trends to watch.
• The fragrance market is growing by 16% in India, compared to 12% globally. This growth spans all price segments: luxury is up 90.6%, and super-premium by 127%.
-> India, new beauty destination
• The concept of longevity is becoming increasingly popular. Consumers are rejecting the anti-aging narrative, which they view as too negative and outdated. The general public wants to maintain healthy skin over the long term. For brands, the challenge is to move away from the anti-aging narrative and focus instead on resilience, performance, and long-term skin health.
-> Cosmetics trends: rising signals for 2026/2027
• WGSN has just released its “Future Consumer 2028” report. The trend forecasting agency has shared an excerpt in which it introduces a new demographic group: the Restorers. These new consumers are seeking to restore balance in an increasingly uncertain world.
Restorers seek authenticity in an over-informed and overstimulated society. Their consumption is both emotional and ethical. They buy less but better. They support local economies. They favor brands that respect their pace and their limits. They are drawn to meaningful experiences.
-> Meet the Restorers
• More than 6 in 10 French people say that hands …
