Every month, La Récap Tendances brings together the essential news stories analyzed by the CosmeticOBS editorial team. It offers a concise selection of key events, early indicators, and underlying trends that are shaping the cosmetics industry. Based on articles published on the platform, this summary provides professionals with a clear and condensed overview of the trends to watch.
• The beauty category is ending 2025 on a positive note. According to Circana, the sector has held up well throughout the year and continues to grow as the holiday season approaches.
This period is particularly favorable for perfume. Circana points out that 25% of annual sales of luxury perfumes are made in December. The data indicates an interest in strong concentrations, such as eau de parfum and extracts. Consumers are also turning to body sprays, scented lotions, and shower gels.
-> Cosmetics are a must-have for Christmas
• Brand loyalty has never been so fragile. Only 22% of respondents consider brand image to be an important criterion, compared to 48% for effectiveness and 44% for price. This phenomenon is accentuated by the widespread use of “dupes.” More than one in two consumers use dupes and believe they work just as well as premium products.
-> US: the new face of prestige beauty
• Skinification continues to spread across all segments of the cosmetics industry. After hair and body care, it is now extending to lip care. There has been a proliferation of balms, serums, and glosses enriched with peptide complexes capable of doing more than …
