Each month, the Trend Roundup compiles the key industry news, analyzed by the CosmeticOBS editorial team. It features a curated selection of major developments, emerging trends, and underlying shifts that shape the cosmetics industry. Drawing on articles published on the platform, this summary provides professionals with a clear and concise overview of the trends to watch.
• Social media largely dominates young consumers’ discovery journey. 57% of respondents say they discovered new products through content on these platforms over the past 12 months, and 54% through advertising. Recommendations from friends and family and search engines follow, tied at 33%. In France, recommendations from friends and family play a more significant role (39%, compared to 27% in Spain), as do magazines (19%, compared to 13%). Young Spaniards, on the other hand, are more receptive to AI (34%, compared to 29%) and online comparison sites (22%, compared to 11%).
-> 15- to 25-year-olds and their changing consumption habits
• The organic health and beauty market is entering a new phase. The decline is slowing, new players are emerging, and certain channels are clearly faring well. This is the picture painted by Nicolas Grélaud, Director of OpenHealth, at the Cosmébio General Assembly, held in Paris on April 23, 2026.
Combined sales across the four channels (supermarkets, specialty organic stores, pharmacies, and drugstores) totaled 499 million euros as of the end of March 2026, down 7.7% year-over-year. But this average masks very different realities. “The overall trend is downward, but highly uneven,” summarizes Nicolas Grélaud. “And with some …
