Each month, the Trend Roundup compiles the key industry news, analyzed by the CosmeticOBS editorial team. It features a curated selection of major developments, emerging trends, and underlying shifts that shape the cosmetics industry. Drawing on articles published on the platform, this summary provides professionals with a clear and concise overview of the trends to watch.
• 83% of respondents believe that beauty and well-being are linked. 66% prioritize health over appearance. 44% of consumers worldwide associate beauty with taking care of one’s body and mind. In 2025, 46% cited “looking healthy” as their top definition of beauty, according to Euromonitor. Sales of dietary supplements for cosmetic purposes grew by more than 6% year-over-year, compared to 2% for the sector as a whole.
-> Longevity: it’s all about the evidence!
• A milestone has been reached. Consumers no longer simply want to preserve their skin: they want to make it stronger. The focus is on the skin barrier, the outermost layer that protects the skin from external aggressors and retains moisture. A healthy barrier limits irritation and reduces sensitivity. Strengthening it is becoming the new definition of beautiful skin. Interest is growing, but the product range is not keeping pace: research into the skin barrier has increased by 88%, whilst product launches have risen by just 13%.
-> From protection to strengthening: the latest shift in cosmetics
• Certain categories are holding their own as budgets tighten. Cosmetics are among them. 33% of consumers would continue to treat themselves to them, even …
